If you are looking for an easy-to-use yet powerful program to create flash publications for your business, then I highly recommend that you take a glance at Fresh Flash Catalog. It is a versatile application with a lot of features that will let you create impressive catalogs, e-books, e-magazines, and electronic publications for you to publish on your website or distribute as standalone executable files.
This application has a simple interface where you can to drag & drop all the objects you want to use in your publication. Each object has many properties that you can modify; you can also apply borders, transparency, shadows, gradient colors, etc. Besides, you can add flash videos to your projects and apply similar effects to them. In addition, the application is able to insert OLE objects from external applications, allowing you to work with more flexibility. Another nice feature of this application is that you will be able to work with layers, creating truly professional publications. You will be able to export your projects for use on your website, or save them as executable files, in order to store and share them on CDs, DVDs, etc.